Marketing and Product Promotion

1. Marketing is the global strategy to identify and satisfy customer needs (Product, Price, Place, Promotion).
2. Advertising is just one tool within the "Promotion" part of marketing, used to inform the public about the product.

💡 À retenir : Marketing is the whole process; Advertising is a specific communication channel.

1. Product: C'est ce que tu vends (la qualité, le design, les fonctionnalités).
2. Promotion: C'est comment tu fais savoir aux gens que ton produit existe (pub, réductions, réseaux sociaux).

💡 À retenir : Product is the "what", Promotion is the "how to tell".

1. Identify the company's total sales for a specific period.
2. Identify the total sales of the entire industry (market).
3. Formula: $\text{Market Share} = (\frac{\text{Company Sales}}{\text{Total Market Sales}}) \times 100$.

💡 À retenir : Market share represents the percentage of total sales in an industry generated by a particular company.

1. Calcule le coût de revient unitaire (matières premières + main d'œuvre + frais fixes).
2. Ajoute ta marge bénéficiaire souhaitée (en pourcentage ou montant fixe).
3. Vérifie si le prix final est compétitif par rapport au marché.

💡 À retenir : Price = Cost + Margin. Always check competitor prices.

1. It helps a company understand its internal environment (Strengths and Weaknesses).
2. It helps analyze the external environment (Opportunities and Threats).
3. It guides strategic decision-making for product promotion.

💡 À retenir : SWOT is a strategic tool for internal and external diagnosis.

1. Non, "Place" désigne la distribution.
2. Il s'agit des canaux utilisés pour acheminer le produit au client final (magasins, site web, distributeurs).

💡 À retenir : Place = Distribution channels, not the physical location of the factory.

1. It is the process of dividing a broad consumer market into sub-groups.
2. These groups share common characteristics like age, gender, or habits.
3. It allows for more targeted marketing campaigns.

💡 À retenir : Segmentation = Targeting specific groups to be more efficient.

1. It describes the stages a product goes through from launch to withdrawal.
2. Stages: Introduction, Growth, Maturity, and Decline.
3. Each stage requires a different marketing strategy.

💡 À retenir : Products evolve; marketing strategies must adapt to each stage.

1. It is setting a low initial price.
2. The goal is to attract many customers quickly and gain market share.
3. Often used for new products in competitive markets.

💡 À retenir : Low price = High volume/Market penetration.

1. It is the specific group of people a company wants to reach with its marketing.
2. They are the most likely to buy the product.
3. Defining them helps save money on advertising.

💡 À retenir : Target audience = The ideal customer profile.

1. It is the extent to which consumers are familiar with the qualities or image of a particular brand.
2. High awareness means people recognize your logo or name instantly.
3. It is built through consistent promotion.

💡 À retenir : Brand awareness = Recognition in the consumer's mind.

1. It is communicating directly with the customer without intermediaries.
2. Examples: Email marketing, SMS, or direct mail.
3. It allows for personalized messages.

💡 À retenir : Direct marketing = Direct communication with the end-user.